Tag Archives: early childhood music

Five Ways to Gain New Music Studio Students with the New School Year

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Summer is coming to a close, and with it comes the new school year. Parents are beginning to plan class schedules and lists of needed school supplies and clothes. This is a time where the mind changes focus from the more laid-back summer activities to a more structured schedule that includes school and other activities. While parents’ minds are focused on setting up the school year calendar and children’s schedules, it’s a great time to gain new students for your children’s music studio. Here are a few tips and methods to beef up your rolls for the new school year:   

  1. Make sure your online listings are up to date – While we may not all be part of the online generation or comfortable with technology, you can bet that your target audience is! First and foremost, make sure your Google Listing is up to date. Parents use Google for even the simplest information, such as phone number or driving directions. Make it easy for them to find your children’s music studio! It’s also a good idea to perform a Google Search on your own business to see if any other listings need updating. Many online directories create listings without notifying you, so it’s important that their information is also correct.
  • Social media is where parents find recommendations and support – Older generations of parents relied heavily on books and advice from their own parents or grandparents. Today’s generation tends to rely heavily on social media. While you don’t have to be a social media guru to be effective, having a presence is imperative for reaching today’s young parents. Instead of spending too much time trying to be on all social media, pick a few popular ones and spend more time on them to promote your children’s music classes.

  • Make good use of your current parent network – As school preparation begins to crank up, parents are spending more time online. Now is a great chance to speak with and/or email your current parent client list to ask them for reviews and referrals. Google reviews are highly regarded by your target audience, so ask your current parents to provide a simple review. To get referrals from parents, consider offering a discount or free class to encourage them to provide names of their peers that might also be interested in music classes for their children.
  •  Network with your local schools and parent organizations – With the school year beginning, there are numerous opportunities to network with parents, such as open houses, PTA meetings, booster clubs, etc. Consider creating a business card with a special offer on the back to provide incentive for parents to try out your music studio. For Kindergarten and Pre-K, approach some of the day care providers and schools and offer to do a free music lesson for the children. This is a great way to gain new students by getting parents and school administrators excited about your children’s music program!
  • Consider a mailing to prospective parents – While direct mail seems very “old school,” if done correctly, it still remains an effective way to get your name out there and gain new prospects. List brokers can provide affordable lists of local prospects in your area based on all kinds of demographic information such as geographic area, number of children in household (and approximate ages), home value, etc. To make your mail campaign more effective, provide a theme and incentive (coupon or voucher), such as Back to School Music Class Special! Keep in mind that consumers typically respond better to dollar amounts vs. percentage when pricing is not known. To save even more on your mailing, explore the different options provided by the USPO to get the best Return on Investment. Finally, keep in mind that sometimes direct mail programs require several mailings to the same recipients to be effective. Be patient and budget accordingly. 

Using all or any of these methods will help you prepare your children’s music studio for new students in the new school year. Take advantage of the change in focus that affects parents this time of year to become a part of their regular new school year schedule.

The Science of Music: Creativity Wish List – How Music Inspires Children to Compose

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Our third and final set of The Neuroscience of Music serieshas begun to explore ways in which early childhood music education can help to develop skills from parents’ Creativity Wish List by teaching children to fall in love with music. This second of four installments in the Creativity Wish List set provides insight and helpful instruction on how to inspire children to compose through music.

“Just think about what it means to compose,” poses  Dee Joy Coulter, a nationally recognized Neuroscience educator, “The child must figure out how to begin, how to develop an idea, how to end it well, and finally, how to get others to join in and play it together.”

  • Through early childhood group classes, infants, toddlers, and preschoolers experience firsthand how music creates community. Performance of music through familiar songs, stories, and dances create a connection with those participating. 
  • Music almost always has a set pattern, a composition consisting of a beginning, a repeated musical idea, and a clear ending. Practicing these musical forms develops an understanding of how music is formed and created. Later in life, this understanding of structure will help guide the child in writing papers, working on a project, giving talks, and developing leadership skills.

How music inspires Infants and toddlers to begin to compose

  • Family life provides the very earliest forms of composition in how we go about the rhythms and routines of our daily schedule. Coaching these familiar “forms” develop a comfort and bond between family and infant.
  • Using traditional songs and music, that have a clear beginning, middle pattern, and end help infants and toddlers to understand the basic structure of music, and when they begin to sing along with or respond to those forms, then they are beginning the earliest stages of composition.

Using music to inspire composition in preschoolers and beginning school age children

  • As children grow from toddlerhood to preschool age, their individual aptitude for certain parts of composition start to reveal themselves. Children who show particular delight or enthusiasm about starting something new, may have a propensity for beginnings in composition. Those who love to work on creative tasks over and over until they get it right may work better in the middle parts, while others may love a spectacular ending.
  • As parents sing and move with preschool and beginning school children at home or in early childhood group music classes, pointing out the beginning, middle, and end parts of the songs or tunes with them helps to instill a better understanding of music composition.

Dr. Lorna Heyge, founder of Musikgarten reminds us that “Just as with language development skills, in order for children to learn creative thinking skills, they need to be involved in situations where creative thinking is both modeled and nurtured.” Participating in musical activities through repeated and familiar songs and dance provide an opportunity for parents and early childhood music educators to understand the patterns and forms of music composition, while inspiring them to explore and create their own.

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

The Science of Music: Creativity Wish List – How to Inspire Children to Fall in Love with Music

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If you have been following along with us on this informative journey about The Neuroscience of Music, this third and final set in the Musikgarten published series will explore ways in which early childhood music education can help to develop skills from parents’ Creativity Wish List. Don’t worry if you have not read the previous posts, they all stand alone, and you can always go back and read them here. The four installments in the Creativity Wish List set will provide insight and tips into how music inspires children to fall in love with music, compose, improvise, and love nature.

“Music can bring so much joy to a child’s life that it is a wonderful gift in its own right,” affirms Dr. Dee Joy Coulter, a nationally recognized Neuroscience educator, “but it also has the most “fringe benefits” of all the art forms and activities you could give your child.”

  • Music is often thought of as humanity’s universal language. As children learn songs and dances from around the world, they learn how to connect with different cultures and become world citizens.
  • There are an increasing number of medical applications for music in healing, including the relief of pain, lowering stress and blood pressure, and reducing the hospital stays of premature newborns and surgical patients.

Here are a few facts and information on how to inspire children to fall in love with music from the first installment in the parents’ Creativity Wish List.

How to inspire Infants and toddlers to begin to love music

  • Even before birth, most infants hear and love the sound of their mother’s voice, and research shows that nearly all people who go on to develop higher musical skills in life were sung to by their parents during childhood.
  • Music classes begin with the most powerful expression of parental love cultures have developed – the lullaby. Nothing is more nourishing than this opportunity to soak up the love of a parent through music.
  • The same tonal patterns in songs and tunes are used by different cultures around the world, naturally using rising tones to create and delight infants and toddlers, while using falling tones to calm and sooth them.
  • As your infant grows into toddlerhood, explore different types of songs and music to see which delight them the most, bringing them joy and relaxation. Many parent-child early childhood music classes help parents to explore what kind of music has the most effect on their child.

Using music to build skills that will delight preschoolers and beginning school age children

  • As toddlers grow into preschool age, parents and teachers can use songs, dances, musical stories, games, and other activities to teach children about energy and emotion. Lively songs are often met with happy, smiling movement, while slower, gentler songs can help express calm and even sadness.
  • It can be helpful to match music to your child’s current mood to show how music conveys feelings. If your child is happy, then sing happy songs with them.  Inversely, you can use music selections, songs, and activities to help counter their mood, such as slower, softer songs at bedtime to help them settle down.
  • Throughout history and across cultures humans have shared in songs when working together. Explore work songs with your child as a great way to teach them to enjoy picking up their toys and helping with chores around the home.

Instilling a love of music in your child is a gift that will last their entire life. Even before birth, exposure to music has shown to provide numerous benefits in early childhood, such as improved language development, focus and memory, and fundamental math skills. Taking it a step further, group musical activities in early childhood have shown to improve self-confidence, self-esteem, discipline, and teamwork.

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

The Science of Music: Preparing Children to be Ready to Read

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 The Neuroscience of Music*  series of publications explains to music teachers and parents ways in which early childhood music education will help impact the development of children. The Parent’s School Skills Wish List is the second set of The Neuroscience of Music, with this installment exploring how music helps teach children to get ready to read.

Reading is one of the most important and studied skills in education. Dr. Dee Joy Coulter, a nationally recognized Neuroscience educator points out that many of the key activities that researchers site for helping children prepare to read successfully look a lot like the skills learned in an early childhood music class, such as hearing and identifying differences in pitches, patterns, rhythms and rhymes. Early childhood music teachers and parents can use these methods and activities to help children prepare to read:

How music can offer pre-reading skills to infants and toddlers:

  • An early childhood music teacher will sing Ba, Ba to a baby and soon a response will come back Ba. Over time the response will be more precise with Ba, Ba. The echoing and imitation will progress further, leading to an early attention to language, to form and to the call and response pattern, all excellent pre-reading exercises.
  • Finally, singing simple songs not only soothes infants and toddlers, but also helps them to recognize patterns and words as they are repeated. Lyrics from old folk songs seem to be especially easy for children to recognize, as if their long history has made them more memorable.

Preparing preschoolers to read songs and music

  • The mimicking or “echoing” that works with infants and toddlers can be turned into call and response activities and songs for preschool children. Music works especially well with this exercise and has been used by pre-school teachers to teach children speech, reading, in addition to simply gaining their attention.
  • Songs are very often stories, and help preschool children to follow and understand a timeline, setting, and characters. In addition to reading them stories to begin to teach how sentences and stories are formed, singing familiar and open-ended songs help them to understand how to construct and understand written words. Many early childhood music programs go even a step further, getting the children to act out a storyline set to music in order to further reinforce these valuable skills.

From the earliest stages, songs and music are an important part of developing children’s understanding of language, and eventually reading. Babies respond to the rhythm and melody of language before they understand what the words mean. As toddlers grow into preschoolers, call and response activities such as those commonly used in early childhood music programs help them to understand the rhythm and structure of words and sentences, and how they are formed into songs and written stories.

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

The Science of Music: How Music Teaches Children to Sit Still and Listen

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Continuing with the series The Neuroscience of Music*  we are sharing ways in which early childhood music education can help impact the development of children. This second set of the Wish List series focuses more specifically on School Skills Wish List and the second topic in this set explores how to encourage children to sit still and listen

In a world increasingly swamped with visual and noise stimulation, how many times do parents find themselves frustrated and saying to children “Can you just sit down and listen?” The physiological makeup of our ears might provide some insight, explains Dee Joy Coulter, a nationally recognized Neuroscience educator. The ears actually contain two channels – with one devoted to listening and the other for balance and movement. Young ears must learn to combine these two channels, first by establishing good movement skills and second by developing language skills. As the child grows older, they begin to develop speech and by the time they are four to five years, they can carry on a conversation, tell a short story, and begin to follow directions.

Parents and teachers can help develop a child’s listening skills through music and other exercises and games.  Below are a few ways.

Training the two channels of the ears separately in infants and toddlers

  • Use music games and dancing to create an even more pleasurable experience for the infant, combining familiar music or songs and movement together.
  • To help develop the listening channel of the ears, develop games with tones and simple sounds that the infant or toddler will grow to anticipate. For example, tap a series of three beats on a table top or a small drum head. Then, tap only twice to see their reaction and laughter when the third beat is skipped!

Shift focus when working with preschoolers and beginning school age children

  • When speaking with children at the preschool age, slow down your speech so that the child can process what you are saying at a slower rate. Use descriptions of things and words that they can picture in their minds. This will help them to be able to sit still and listen more easily, which will be advantageous when they begin school.

Training the preschool child to be still and listen involves understanding the difference between the two auditory channels in the ears. By first approaching the movement/balance channel and the listening channel separately, and then combining the two in musical games, the child learns to separate movement from sound at the appropriate times. This valuable understanding will help them learn to sit still and listen at home and in school.

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

The Science of Music: How Children Learn Patience Through Music

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This second installment in our series of blog posts on The Neuroscience of Music* explores how music can help parents teach their children to wait and be patient. Boy, have parents been waiting for this one!

Researchers often call it the ability to delay gratification and say that it is the single most important requirement for developing impulse control, for resisting addictive behavior, for handling the confusion of new learning, and for setting goals and working toward meeting them. While this desired behavior can be taught to children, here are some thoughts to keep in mind:

Using Negative Strategies are Ineffective – If we get overly firm and insist on making a child wait, they will see no point in waiting when we aren’t around to discipline them. We want them to be able to practice patience on their own:

  • Make sure there is enough for children to share once their turn comes. Whenever there is too much scarcity, children will learn to take what they need as soon as they get the chance.

Teaching Babies and Toddlers to Wait – There are some simple exercises and “games” that stretch the moments of anticipation of delight.

  • Songs and movement games are helpful in creating anticipation and embedding small wait times. Who can forget waiting for the POP in “Pop, Goes the Weasel,” or the anticipation of the fall in “Humpty, Dumpty?”
  • With infants also play little movement and touch games, such as circling your finger around and then gently landing it on their nose.
  • Use reward to encourage patience. Toddlers may learn the patience it takes to put on a coat or shoes if they know they are going outside to play. Baking cookies teaches them that waiting patiently has it rewards as the warm goodies come out of the oven! Of course, it is also tough for adults to wait for the cookies to cool!

Teaching the Pre-schooler and Beginning School Child –

  • Sing songs with your child that involves claps, pauses, and exact timing. This not only teaches patience and anticipation, but will also help develop a strong sense of rhythm.
  • Create some family times that involve some kind of ceremony, such as setting the table before dinner or saying the blessing before digging in. This teaches pre and school age children that there is a waiting period before the gratification of eating, etc.
  • In anticipation of a coming event, such as a birthday or another special occasion, mark a calendar and observe each day with anticipation to the BIG day. Think the 8 days of Hanukkah, or (sing) the 12 Days of Christmas. Saving up or preparing for an event can also teach patience, such as saving money for a vacation, or buying presents for a future event.

As you may have noticed, the exercises above not only teach children to wait, but also can have the same effect on parents! Those of us who already have children know the importance of patience, and that we should always teach by example.

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

The Science of Music: How Music Teaches Children to Relax and Be Calm

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Music and movement can benefit children and their adults in a multitude of ways. Over the next several months, we will be featuring a series of blog posts on The Neuroscience of Music*, explaining how music benefits children in many ways that parents and music teachers may not realize.

The first subject for this Benefits of Early Childhood Music Series explores how music can help parents teach their children to relax and be calm. Brain science educator, Dr. Dee Coulter, calls this skill the art of self calming. She explains, “It helps us build an ability to self-regulate that we will use our whole lives. But we aren’t born with a calming switch! Babies learn to calm by being calmed. One of the most powerful tools is music.”

 The following are facts and information about how to use music to calm children from the earliest age:

  • Sing to your baby and toddler, even in the womb – Research shows that even in utero, a baby hears and learns its mothers voice. By monitoring heartbeat in utero, the mother’s voice is shown to have a calming effect.
  • Throughout history, songs and music have been a big part of child rearing, as beloved lullabies, rhymes, and dances are passed down from one generation to another. Pick a few lullabies and sing them often.
  • Singing to infants communicates love and security, helps to strengthen the bond between mother and child, and aid digestion while counteracting stresses.
  • Even if you believe that you are not a singer, repeatedly singing simple songs creates another level of familiarity and sense of safety for a child.
  • Remember to stay relaxed, to use a soft voice and keep a warm heart. Even if your baby only thanks you with tears and distress for a while, be patient. The lullabies will work their magic in time.
  • Sing during transition times such as naptime or feeding time to communicate that a change is happening.
  • Move, sway and dance while you sing. Encourage toddlers to move with you while singing.
  • As the developing child becomes more and more aware of their bodies, movement with music becomes even more important. Children need to move so that they become well acquainted with their bodies in order to learn how to hold still.
  • Transitioning from music with movement to just soothing music or even quiet time helps your child recognize when s/he is too stimulated and needs to take a break.

Don’t worry if your singing is not pitch perfect, just fake it until you get it! The surprise bonus you receive from singing and moving with your child will be the relaxation and calm you will feel from developing a deeper relationship with your child!

*Musikgarten Delivers: The Neuroscience of Music collection by Dr. Dee Coulter is available for $10 in the Product Catalog section of our Teacher Portal. Username and password are required. You may also contact Musikgarten at 800-216-6864 to purchase.

Five New Year Resolutions for Promoting Your Early Childhood Music Studio

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As the calendar resets once again, it is a good opportunity to reflect on the past year’s successes while looking forward to the new year with the wisdom it provided. This is no different for any size business, whether it is a large corporation or a local children’s music studio. While keeping in mind the best approach for keeping New Year resolutions, here are five ways to go about planning for your music studio in the New Year:

  1. Don’t Call them Resolutions, but Goals – According to US News and World Report, 80 Percent of new year resolutions fail. To help prevent from feeling frustrated over resolutions not achieved, think of them more as goals to build on and strive for instead of simply “pass / fail.”
  • Reflect on the Last Year – We learn from both success and failure, so it is important to reflect on both over the last year. Think about your studio’s major achievements and milestones, and how you can best continue or capitalize on them. While reliving failures is often painful, it is just as important to evaluate last year’s stumbling blocks and understand how to prevent them from reoccurring. For example, make your marketing dollars work smarter by evaluating what promotions and advertising spends worked best for your children’s music studio.

  • Set SMART Goals for the Coming Year – Write down three to five major goals for the coming year, while making sure they are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, and TIME-BOUND. Many failed goals can be attributed to unrealistic and non-specific expectations.
  •  Develop a Plan for Reaching More Customers – Whether its meeting (2) new parents a week, handing out (20) complimentary baby or toddler lesson cards a month, or posting something new to social media about your childhood music program at least (2) times a week, write down a goal for reaching new prospects within a specific time frame (see SMART Goal setting above). Also, don’t forget that it costs much less to keep a current customer than to find a new one, so also set goals for nurturing relationships with your existing music class parents and children.
  •  Look for Partners to Help you Achieve Your Goals – No successful business owner will ever claim that they “did it all on their own.” Think about who may help you achieve your goals and build your music studio. Whether it’s a program with the local library, or partnering with an experienced early childhood music education organization, there are many resources available out there to help you achieve success in the coming year.

There is a reason that the above list only contains five (and not ten or more), resolutions for growing your music studio in the coming year. Too many goals can be overwhelming and impossible to achieve, so starting small will help you to focus and will ultimately lead to greater success.

How to Market Childhood Music Programs to Millennial Parents

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The Millennial generation has often been hard to define for many marketers and business owners, but it is extremely clear that if you are marketing to the parents of young children, Millennials should not be ignored. The Pew Research Center defines the Millennial generation as those being born from 1981 to 1996, (or currently falling within the age of 22 to 37). In 2016, Millennials accounted for 82% of births in the U.S. In order to best market an early childhood music studio, owners need to know what makes the Millennial generation tick, and what to keep in mind when reaching out to these parents. Here are a few tips for marketing music lessons to Millennial parents:

Digital Natives are All Grown Up and Rely Heavily Online

 While it can be argued that the Internet had at least some influence on consumers before 1981, there is no doubt that Millennials were the first full generation to grow up with it from birth. They have been so engaged online, that many have never even heard of an encyclopedia. As would be expected, Millennial parents depend heavily on the Internet to find the parenting information they need. Online resources – parenting websites, online forums, parenting blogs and social networks – collectively gather 71% of first and second place rankings when it comes to top parental influencers.  The majority of this influence points towards social media, where 97% of Millennial moms and 93% of Millennial dads find social media helpful to their parenting for exchanging ideas, product reviews, and price checks. Music studio owners marketing out to Millennial parents cannot ignore this 22 million strong and growing group of heavy social media users!

Understand How to Talk to Millennials

 With children comes a new identity and responsibility for parents, and marketers need to understand that when creating a message that resonates with them. However, Millennials are very much about being genuine and not being “helicopter parents.” However, they do need recognition to make them feel good about themselves and the decisions they are making in regard to purchases for their child or children. Think about the “trophy for everyone” mentality that was so pervasive in their childhoods, and you can begin to understand Millennials need for acknowledgement and affirmation.

Millennial Dads are More Involved

 Millennial dads spend nearly triple the amount of time with their kids than that of previous generations. It’s important to note, however, that Millennial dads are not taking over the roles of moms, but rather looking to define a more involved role for them in the family. Early childhood music studios are increasingly catering to including dads in their curricula, inviting dads or both parents to participate in classes from the earliest stages of music appreciation and understanding. Marketing to not just the mom, but both parents of the millennial generation has become far more important than previous generations.

Millennial Parents Prefer Video to Reading

 Millennials use of online resources cannot be overemphasized, whether checking reviews, social media, or Googling about high fever in infants, they were the first fully connected generation. It is no surprise, then, that Millennials prefer Digital Video such as YouTube over traditional TV. With these parents depending on web based content for recommendations and reviews, the influential use of video becomes clear. When promoting childhood music programs to Millennial parents, short video testimonials can be a very effective way to inform and build trust. But be careful, Millennials understand what is marketing, and are suspicious of something that does not come across as genuine.

Music studio owners who understand where to find Millennial parents, what format is best suited to reach them, and how to craft a message that is meaningful to them will be able to reach millions of potential new early childhood music students each and every year.

Getting Free Press for your Early Childhood Music Studio

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Last month, we began a children’s music studio marketing series that touched on several ways to attract parents through various low to no-cost marketing tactics, including the value of Word of Mouth Marketing (WOMM).

A very effective and no-cost vehicle to generate WOMM is the press release. Editorial publicity is often called “earned” media, and will strengthen a music studios credibility and identity.

However, there is no guarantee that a press release is going to be printed or aired. To increase the chance of being published, keep these things in mind when writing a press release for your early childhood music studio:

  • Make it “Newsworthy” – Most press releases that media outlets receive from businesses are extremely self-serving, and read like any other paid advertisement for that company. Relate your press release to a topic that would be interesting to anyone exposed to that media, so that it is newsworthy. For example, you may want to write about how your children’s music studio is helping to fill the void where public school music programs have had budgets slashed, or how scientific studies show exposure to music help with infants with positive cognitive development.
  • Write it Like an Article – Write the press release from the third person perspective, just as it would be published in the newspaper or online publication. Be sure to cover all of the facts about the topic, answering all of the Who, What, When, Where, Why, and How questions. Editors will often take a well written press release and simply re- publish it verbatim, especially if they are up against a deadline. 
  • Become Your Own Topic Expert – Not only do you want your press release published, but you would also like to have an editor or reporter reach out to you for an interview to add more depth to the topic. Include an informed quote from you on early childhood music learning and be sure to make yourself the Contact person on the press release. Include another quote from a teacher at your music studio or parent of a child student, as “supporting evidence” for your topic.
  • Jazz Up Your Press Release with Visuals – Any advertising or marketing professional will tell you that photos or videos of kids are sure attention grabbers. Provide a good photo of some children having fun in your music studio while learning about music. Better yet, a video is often better for getting the point across, especially to attract broadcast or online media. Just be sure to get permission from each child’s parent with a media consent and release form for minors.
  • Submit your Press Release to the Right Person, and Follow Up – Media and Publication companies typically have several editors/reporters based on different departments, so be sure you are reaching out to the right human being, not just a department. Typically, early childhood music programs fall under the Arts, Education, Hometown News, or Community departments. Reach out to the contact person, and find out the best way to get the press release to them. The contact number on your press release should be one where you can be reached very easily, not to a voicemail box. Reporters have very short deadlines for publication, so it is important that you have quick availability. Finally, once you send the press release to the right person, make a friendly follow up call to see if they received it. That follow up call may just turn into a phone interview!

A well-placed press release can be a beneficial marketing tool of early childhood music studios for many reasons. With advertising, the audience is already skeptical of an articles claims, whereas the media provides third party validation. And while advertising unabashedly says “buy this product,” well placed media says “this is important.” If you write your press release with those things in mind, you may just get some free and valuable publicity for your children’s music studio.