The Value of Investing in Childhood Music Lessons for Your Young Child

Early Childhood Music, Science of Music, , , ,

Parents want the best for their children, from their academic success to their emotional and physical well-being. One area that often goes overlooked but can have a profound impact on a child’s development is music education and early childhood music education. Investing in childhood music lessons offers far more than just the ability to play an instrument—it provides benefits that enhance cognitive, social, and emotional skills, and contributes to overall well-being.

Cognitive Benefits: Boosting Brain Development

One of the most well-documented advantages of childhood music lessons is the impact on brain development. Studies have shown that learning music strengthens the brain in various areas, including memory, language, and executive function.

Improved Academic Performance

In addition to fostering brain development, music lessons have been linked to improved academic performance.

Emotional and Social Development

Beyond academics, music lessons also contribute to a child’s emotional and social development.

Boosting Self-Confidence and Discipline

Music lessons require dedication and consistent practice, which helps children develop strong work habits and a sense of discipline.

Conclusion

Investing in childhood music lessons offers a wide range of benefits that go beyond just learning how to play an instrument. From cognitive and academic enhancement to improved emotional regulation and social skills, music education equips children with the tools they need to succeed in life. Parents who invest in their children’s musical education are giving them the gift of growth, creativity, and resilience—skills that will serve them well throughout their lives.

For more information about the Science of Music, check out these blog posts:

The Science of Music: How Music Teaches Children to Relax and Be Calm

The Science of Music: How Children Learn Patience Through Music

Are you interested in becoming a Musikgarten teacher and bringing these life changing skills to children in your community? Click here for more information.

If you are a parent interested in classes for your child, please click here.

How Early Childhood Music Lessons Help Children’s Emotional Development

Early Childhood Music, music and movement, Musikgarten Teachers, Science of Music, , ,

Early childhood is a critical time for emotional development, as children learn to recognize, express, and regulate their emotions. Music education plays a significant role in supporting this development, offering children a unique way to express themselves, build resilience, and connect with others. Early childhood music classes positively impact emotional development and well-being.

  • Emotional Expression Through Music

One of the most powerful ways music aids emotional development is by providing children with a non-verbal outlet to express their emotions. For young children, articulating feelings can be difficult, but through music, they can express joy, sadness, excitement, or frustration. This form of expression helps children become more in tune with their feelings and encourages emotional self-awareness, which is a cornerstone of emotional intelligence.

  • Building Emotional Regulation Skills

Emotional regulation is the ability to control and manage one’s emotional responses, especially in challenging situations. Music lessons help children develop this skill through activities that require patience, focus, and practice. Studies show that children who engage in music education demonstrate better emotional regulation. The structure of music lessons provides children with opportunities to learn how to deal with challenges in a healthy and constructive way, enhancing their ability to manage emotions in other aspects of life.

  • Empathy and Social Connection

Music is inherently social, and many early childhood music lessons take place in group settings, such as music classes. These environments foster empathy by requiring children to work together, listen to each other, and communicate non-verbally through music. Learning to play in sync with others builds cooperation, understanding, and respect for one another’s feelings.

When children are taught to recognize and respond to the emotions of their peers, they develop greater empathy and stronger interpersonal connections, which are crucial for emotional development.

  • Boosting Self-Esteem and Confidence

Mastering an instrument or completing a music piece provides children with a sense of achievement and boosts their confidence. These accomplishments contribute to a positive self-image, which is essential for healthy emotional development. Children who feel proud of their musical abilities are more likely to take on challenges and approach new situations with a positive mindset. Performing music in front of an audience, whether in a recital or casual setting, also builds confidence. These experiences help children overcome performance anxiety and embrace opportunities for self-expression.

  • Music and Emotional Resilience

For children experiencing stress or emotional challenges, music offers a comforting and therapeutic outlet. Research suggests that music can help children process trauma and manage emotions like anxiety or sadness. Music’s calming effects can reduce stress and foster emotional resilience, allowing children to cope with difficult situations more effectively. Listening to or creating music can provide a sense of emotional stability and comfort, especially during times of uncertainty or change. For example, music therapy has been used to support children dealing with trauma, helping them express feelings that might be too difficult to put into words.

Early childhood music lessons are more than just a creative activity—they are an essential tool for emotional development. Music helps children express their feelings, regulate their emotions, develop empathy, and build self-confidence. Through group lessons and individual practice, music provides children with the skills they need to navigate their emotions and relationships effectively. With its proven benefits, music education can play a vital role in shaping a child’s emotional intelligence, giving them the tools they need to succeed in life.

For more information about the Science of Music, check out these blog posts:

The Science of Music: How Music Teaches Children to Relax and Be Calm

The Science of Music: How Children Learn Patience Through Music

Are you interested in becoming a Musikgarten teacher and bringing these life changing skills to children in your community? Click here for more information.

If you are a parent interested in classes for your child, please click here.

Strategies for Growing and Managing Early Childhood Music Studios

Early Childhood Marketing, , ,

Recently Ellen Johansen, a long-time studio owner in East Hampton, NY, implemented a two-month drop-in promotional strategy aimed at attracting new families to her programs. The initiative quickly paid off, with increased inquiries and a high volume of phone calls. The feedback received from parents—particularly mothers—revealed that flexibility was a key factor in their decision-making. Many working parents expressed a preference for less rigid commitments, often due to irregular work hours.

Despite these preferences, early childhood music educator understands the importance of introducing new families into structured, long-term programs, especially for early childhood development. To balance the need for flexibility and their business’s sustainability, the instructor created a system where families could drop in without committing immediately to a full program, with the added benefit of offering a major discount for those who choose to join the full program after attending several drop-in classes. In an ever-changing business climate, it’s important for music studio owners to be creative in ways of reaching new potential customers. Wanting to share her success with her Musikgarten family, Ellen posted the strategy in the Musikgarten Teachers Facebook Group to help her colleagues and ask for other fresh marketing ideas.

Marketing Growth and Management Strategies from Fellow Music Educators

Responses from other educators shed light on how various approaches to pricing and flexibility have worked for them:

  1. Melissa Ayotte, located in Novato, CA, shared her experiences with discounted trial classes, expressing regret over offering them because they attracted the wrong type of clients. She has since reverted to offering a single trial class at the regular price. After the class, she presents the program’s materials to potential clients, showing them what they would receive if they enrolled. She also prorates for mid-session enrollments, which provides flexibility while maintaining a consistent income stream. Ayotte’s approach aligns with findings in early childhood education marketing strategies that emphasize the importance of clearly communicating the value of materials and commitment in programs.
  1. Kelli Cummins-Branson, located in Winter Park, FL, emphasizes a pay-per-class option, requiring families to purchase materials as a condition for enrollment. This ensures that clients are invested in the program from the start. While she acknowledges that social media can be time-consuming, she recognizes it as an essential tool for attracting new clients, though she believes word-of-mouth remains the most effective form of promotion. Her approach underscores the growing trend of using social media for program marketing, even in time-constrained communities.
  1. Colleen Gallagher Roess, located in Minneapolis, MN, mentioned a successful strategy implemented by her teaching location—a banner placed in a high-traffic area a couple of weeks before the start of each session. This has proven effective in reaching local families, especially in a busy community. This approach highlights the enduring value of local, physical advertising in tight-knit neighborhoods where face-to-face communication still plays a key role.
  1. Helen Haynes, located in Jefferson City, MO, shared a different approach by charging monthly and allowing families to join or leave the program with a two-week notice. She requires families to purchase materials at the start of each semester and has found that most families remain enrolled for the full term or year. This model speaks to the importance of offering flexibility, which can be especially valuable in communities with diverse family structures and needs.

Insights and Conclusion

What these strategies suggest is that flexibility and clear communication with parents about the value of the early childhood music program and its materials are essential for attracting the right clients. Many parents prefer smaller, more manageable time commitments, which can be addressed through mini-sessions or shorter terms. However, providing quality materials that are integral to the program ensures that the educational value is not diluted. Additionally, promoting through word of mouth and physical advertising like banners also remains effective, especially in tight-knit communities.

For educators aiming to grow their early childhood programs, understanding and adapting to the needs of their specific community, while maintaining a balance between flexibility and program integrity, is key.

Early Childhood Music Education Enhances Athletic Skills

Early Childhood Marketing, Early Childhood Music, , , ,

Early childhood music education offers a surprising yet powerful benefit for young athletes. Beyond its known cognitive, emotional, and social advantages, music training helps children develop physical skills that are crucial for success in sports. From improving agility and coordination to enhancing timing and teamwork, music education lays the groundwork for athletic excellence.

Agility and Coordination

  • Music and Movement: Music training, especially rhythm-based activities like clapping or dancing to a beat, improves a child’s coordination and motor skills. These are foundational for agility in sports, while providing other benefits as well.
  • Motor Skill Development: Studies show that musical training strengthens brain regions involved in motor control, which translates into better coordination and quicker reflexes during physical activities. Musical lessons, specifically piano lessons have shown to improve fine motor abilities in children.

Inner Ear and Timing

  • Timing and Precision: The “inner ear” helps children develop timing and rhythm, essential elements for sports performance. Music education trains the ear to detect subtle differences in sound, which improves athletes’ ability to anticipate and react quickly to cues like the bounce of a ball or team signals.
  • Auditory Processing: Research in the Journal of Neuroscience revealed that music training improves the brain’s auditory processing abilities, allowing for better timing and quicker reactions in sports.

Cognitive Benefits: Focus and Executive Function

  • Improved Focus: Music education boosts executive functions like attention, memory, and problem-solving. These cognitive skills are crucial in sports, where focus, quick decision-making, and remembering plays are key to success.
  • Cognitive Flexibility: Musical training improves cognitive flexibility, which improves task-switching ability and helps athletes adjust strategies and stay adaptable during competitions.

Teamwork and Social Skills

  • Collaborative Learning: Music often involves group activities such as ensembles or choirs, teaching children teamwork, discipline, and cooperation—skills directly transferable to team sports.
  • Social Development: Music helps develop empathy and teamwork, especially in group settings like bands or choirs. Group music-making builds social skills like communication and working toward a common goal, essential for team success in sports.

Music education does more than foster creativity—it helps children develop key skills needed for athletic performance. Whether it’s agility through rhythm, timing through ear training, or cognitive and social development, early childhood music education provides an enriching foundation for young athletes to thrive both on and off the field.

For more information about becoming a Musikgarten teacher and bringing these life changing skills to children in your community, click here.

If you are a parent interested in classes for your child, please click here.

10 Ways to Get Children Interested in Piano Lessons

Group Piano, Musikgarten Teachers, Piano Teachers, , , ,

Introducing children to music is a rewarding experience, and children’s piano lessons can lay a strong foundation for their musical journey. Here are effective strategies to spark interest and keep kids engaged in their piano learning.

1. Start with the Right Mindset

Approach children’s piano lessons with enthusiasm. Share stories about the joys of playing or listening to music and how it positively impacts life. Your excitement can significantly influence your child’s attitude toward learning.

2. Create a Musical Environment

Transform your home into a musical space. Play various genres—classical, jazz, or pop—so your child can explore different styles. Early exposure to music enhances a child’s musical aptitude, as noted by the National Association for Music Education (NAfME).

3. Choose the Right Instrument

Ensure the piano or keyboard is accessible and inviting. Click here for tips on selecting the right keyboard for your child or children’s music classroom. If space or budget is an issue, a quality keyboard can still be effective. A comfortable instrument will encourage practice and make children’s piano lessons more enjoyable.

4. Find the Right Teacher

A skilled teacher can make a significant difference in children’s piano lessons. Look for instructors who specialize in teaching kids and have a reputation for making learning fun. Programs that begin at infancy with an emphasis on music and movement help to set the groundwork for an interest and aptitude for piano. 

5. Incorporate Fun and Games

Make learning fun by incorporating games. Games such as “find the black keys,” “name that rhythm or rest,” and name that familiar children’s tune can make learning fun. Engaging in music through play can help maintain their interest in children’s piano lessons. Group Piano lessons are a wonderful choice to make piano lessons fun because they incorporate notation games, repertoire pieces, sight-reading pieces, and opportunities for composing all in the joy of community.

6. Set Realistic Goals

Set achievable goals to help your child experience success. Starting with simple pieces and gradually increasing difficulty keeps motivation high. Celebrating small milestones is crucial for maintaining enthusiasm in children’s piano lessons.

7. Encourage Exploration

Allow your child to explore various musical styles. If they enjoy pop music, help them find arrangements of their favorite songs. This relevance makes learning feel more exciting and engaging, while also introducing them to other musical genres and cultures.

8. Be Involved

Show interest in your child’s learning by attending lessons and practicing together. Your involvement demonstrates the value of their education and can motivate them to put in more effort during children’s piano lessons.

9. Provide Opportunities for Performance

Look for early childhood music programs that include opportunities for your child to perform, whether in recitals or in class. If they are excited about their progress, ask if they would like to play at casual family gatherings. Performance can build confidence and make practice feel more rewarding.

10. Be Patient and Supportive

Learning an instrument takes time, so be patient. Encourage regular practice but also acknowledge frustrations. Remind your child that persistence is part of the journey, especially during children’s piano lessons.

Getting children interested in piano lessons involves encouragement, engagement, and a positive environment. By implementing these strategies, you can help your child develop a lifelong love for music through children’s piano lessons, enriching their lives in countless ways.

Choosing the Right Keyboard or Piano for your Child

Uncategorised, ,

Choosing a piano or keyboard for your child can be an exciting yet daunting undertaking. A well-chosen instrument can inspire a lifelong love of music and facilitate your child’s learning process. There are several different things to consider when choosing the right instrument for your child, whether it is a traditional acoustic piano or a digital keyboard (which we will refer to as simply keyboard for the purpose of brevity). An acoustic piano produces sound with felt-covered hammers hitting steel-wire strings. A digital piano doesn’t use hammers; instead, it features electronic speakers to playback high quality recordings taken from the very best acoustic pianos.

Somewhere in between the two types fall electric pianos or keyboards, but for the purpose of this article we will consider anything that does not use actual strings in creating the sound as a digital piano.

Understanding Your Child’s Needs

Before diving into the specifics of pianos and keyboards, consider your child’s age, interest level, and commitment. Young beginners might benefit from a keyboard due to its affordability and portability, while older children or those with a serious interest might lean towards a traditional piano.

Acoustic Pianos vs. Digital Keyboards

  1. Acoustic Pianos:

Pros of an Acoustic Piano:

  • “Authentic” Feel: Acoustic pianos offer a genuine touch and tone, which can be beneficial for developing proper technique.
  • Sound Quality: The sound produced by acoustic pianos is rich and resonant, providing a depth of tone that digital pianos strive to emulate.

Cons of an Acoustic Piano:

  • Cost: Acoustic pianos are generally more expensive, with high-quality models starting around $3,000.
  • Maintenance: They require regular tuning and can be sensitive to changes in temperature and humidity.

2. Digital Pianos:

Pros of Digital Keyboards:

  • Affordability: Digital keyboards are often less expensive than acoustic pianos. Entry-level models can start at under $200.

Cons of Digital Keyboards

  • Touch Sensitivity:  While many digital keyboards mimic the feel of an acoustic piano, they may not offer the same level of touch sensitivity or action.

Key Features to Consider when Buying a Piano or Keyboard

  • Weighted Keys – For children who are serious about learning piano, a digital keyboard with weighted keys can simulate the feel of an acoustic piano, which is essential for developing proper finger strength and technique. Look for models with hammer action keys.
  • Number of Keys – Keyboards come in various sizes. A full-sized piano has 88 keys, but a 61-key or 76-key keyboard can suffice for beginners. As your child progresses, a full-sized piano might be more appropriate.
  • Sound Quality and Polyphony – High polyphony (the number of notes that can be played simultaneously) is important for playing complex pieces. Aim for a keyboard with at least 64-note polyphony. The quality of the sound samples is also crucial; read reviews to ensure the instrument produces high-quality tones.
  • Touch Sensitivity – Touch sensitivity refers to how the keyboard responds to the force with which keys are pressed. This feature helps replicate the dynamics of playing an acoustic piano.

Budget Considerations

Establish a budget before shopping. Entry-level keyboards can cost from $100 to $300, while mid-range models with advanced features are priced between $300 and $800. High-end digital pianos and acoustic pianos can go well beyond this range. Balancing your budget with the features important for your child’s learning, commitment, and growth is key.

Choosing the right piano or keyboard for your child involves balancing their needs, your budget, and the features that will best support their musical journey. Your early childhood music teacher can help make recommendations. Making the right decisions at the right time will help to foster a love for music in your child that will last a lifetime.

Leveraging Back to School for Your Children’s Music Studio

Musikgarten Teachers, Uncategorised, , ,

As the back-to-school season approaches, children’s music studio owners can harness this time to reinvigorate their early childhood music programs and inspire students. This period offers a unique opportunity to leverage the excitement and anticipation surrounding a new school year. There are several ways in which music teachers can optimize this transition period.

1. Embrace the Excitement while Showcasing the Benefits of Music Education

The start of a new school year is a time filled with enthusiasm and potential. Music teachers should tap into this energy by emphasizing how their programs can complement and enhance children’s academic and social experiences.  Arts education fosters creativity and critical thinking, which are essential skills for academic success

Providing clear, accessible information about these benefits in newsletters, social media posts, and during school orientations are ways to reach out to parents during this often-hectic time. Highlighting testimonials from former students or success stories can also effectively communicate the value of children’s music programs. By highlighting these benefits, teachers can attract parents eager for their children to explore new opportunities and develop skills beyond the classroom.

2. Provide Caregivers Options with Music Programs

Parents might be particularly receptive to the benefits of music education during the back-to-school season. This may be especially true if older siblings will be in school or when pre-school hours do not occupy a full school day. New options for caregivers to spend quality time with their younger children while older siblings are away at school helps to fill the day while preparing them for traditional school. After school music programs can also help to fill in the gaps for working parents of older school-aged children.

3. Engage with the School Community

Building strong relationships within the school community can enhance the visibility and appeal of supplemental music classes. Working through organizations such as the PTA, music teachers should collaborate with academic classroom teachers to integrate music into broader school activities. For example, organizing a joint event where students perform at a school assembly or participate in a collaborative project can showcase the music program’s value and foster a sense of community.

4. Offer Introductory Workshops and Open Houses

The beginning of the school year is an excellent time to host introductory workshops or open houses. These events allow prospective students and parents to experience the music program firsthand. Such events can increase student enrollment and engagement by providing a direct, interactive experience . Music studio owners can offer mini-lessons, demonstrations, and hands-on activities to make these events engaging and informative.

5. Leverage Digital Tools and Social Media

In the digital age, utilizing social media and online platforms can greatly enhance outreach efforts. Music teachers should maintain active, engaging social media profiles to share updates, success stories, and upcoming events. Platforms like Instagram, Facebook, and TikTok can be used to showcase student performances, behind-the-scenes glimpses of rehearsals, and testimonials. Social media can effectively reach and engage parents, making it a valuable tool for promoting extracurricular activities.

6. Provide Opportunities for Student Leadership

Empowering returning students to take on leadership roles within the music program can foster a sense of ownership and responsibility. Encourage older or more experienced students to mentor newcomers, help assist with classes, or with organizing events. Student leadership can enhance personal growth and improve program outcomes. This approach not only builds a supportive community but also helps in developing important life skills.

7. Align with Other Organizations and Clubs

Finally, children’s music studio owners should explore partnerships with other organizations to support their programs. In addition to school related organizations such as the PTA or booster clubs, many parochial schools with after-school programs may be interested in partnering for a music activity. Children’s museums may be open to partnering on a topic themed music event or class. Engaging with these organizations can provide additional resources and bolster program sustainability.

By leveraging the back-to-school momentum and implementing these strategies, early childhood music studio owners can maximize their impact, attract new students, and enhance the overall success of their extra-curricular music programs.

Music Literacy and the Musikgarten Method – Part 2

Early Childhood Music, Group Piano, , ,

Early childhood music education lays the foundation for a lifelong appreciation and engagement with music. In our first installment of this two-part series, we explored music literacy in the second stage of child development and how singing helps children learn to play piano. We continue to expound on the Musikgarten Method with the importance of incorporating structured approaches to piano learning and integrating dynamic methods like listening and movement. Both structured piano learning and the integration of listening and movement activities highlight the importance of a comprehensive music education for young children and help them to develop a range of cognitive, physical, and emotional skills.

Early Childhood Music Builds a Strong Foundation in Piano Learning

Building a strong foundation in piano learning is crucial for long-term success. Key teaching elements include:

  • Proper Posture – ensure an upright back and relaxed shoulders. The chair height should allow feet to rest flat, with forearms parallel to the floor​.
  • Hand Position – maintain naturally curved fingers and a relaxed wrist​.
  • Finger Technique – practice finger independence and strength through specific exercises​.
  • Practice Routine: Initially teaching away from the keyboard to focus on body alignment and integrate familiar songs with consistent teacher feedback.

Combining these elements helps to develop ideal playing posture and supports a lifelong love for piano.

The Listening and Movement Connection of Early Childhood Music Education

Incorporating music and movement into early childhood education significantly enhances children’s cognitive, physical, social, and emotional development. Activities that combine listening and movement are particularly beneficial as they create a holistic learning experience. Here are some key points:

  • Cognitive Development: Engaging in music and movement helps children develop language and mathematical skills. Repetitive actions and patterns in songs enhance memory and cognitive abilities.
  • Physical Benefits: Movement activities improve both gross and fine motor skills, coordination, and overall physical health. They help children develop muscle strength, balance, and motor control.
  • Social and Emotional Growth: Music and movement activities promote social interaction, teamwork, and self-expression. Children learn to communicate and express emotions through these activities, fostering a sense of belonging and emotional well-being​.
Notation games during Musikgarten's group piano class.
Notation Games during Musikgarten’s group piano class.

Early childhood music educators often include daily music and movement sessions, use songs during transitions, and encourage activities like dance and sing-alongs. This approach not only supports academic learning but also nurtures children’s overall development, making it an essential component of early childhood education​.

Early childhood music education, through structured piano learning and the integration of listening and movement activities, provides a comprehensive approach to developing various essential skills in young children. These methods not only enhance cognitive, physical, and emotional development but also foster a lifelong love and appreciation for music. By investing in these foundational practices, educators and parents can ensure children grow into well-rounded individuals with a deep connection to the arts.

Music Literacy and the Musikgarten Method

Group Piano, Piano Teachers, ,

Literacy is often incorrectly defined as simply the ability to read and write. Merriam-Webster  expands on a distinction that is essential for understanding childhood music literacy. This dual definition highlights both the fundamental skills of reading and writing as well as a broader understanding or competence in a particular area of knowledge. The next two articles in this blog series are an abridged version of four Musikgarten articles from January 2021  that focus on piano and instrument instruction using the Musikgarten Method.

The Second Stage of Childhood Development

Many children’s music programs emphasize the early stages of development but often fail to continue progress in the second stage necessary for music literacy. Jean Piaget’s theory of developmental stages includes the Concrete Operational stage, where children, ages 7 to 11, become more aware of external events. While Piaget’s age ranges vary, this article focuses on children aged 6 to 9. At this stage, children are ready for new challenges, showing refined motor skills needed for playing instruments. They begin to seek understanding beyond mere recognition, exploring symbols and patterns, which fosters improvisation and cooperative learning.

Children Love to be Part of a Group

At the second stage of childhood development, children become more self-aware and eager to join peer groups. These groups help children learn rules, push limits, and test ideas, which are essential for developing social skills. Group settings are crucial for learning as they provide diverse perspectives. This approach is equally beneficial in music programs, where making music with peers enhances cooperative learning and concentration.

Music Literacy through Children’s Group Keyboard Lessons

Keyboard lessons offer cognitive challenges and the group dynamics that children crave. Music literacy does not simply mean reading notes, but includes understanding and composing music. The Musikgarten process starts with aural learning while transitioning into music notation. This method helps children appreciate music’s tonality, meter, and style, refining their listening skills.

Learning Piano Through Familiar Songs and Vocal Quality

Singing helps children build a repertoire of familiar songs, enhancing their desire to play those songs on the keyboard. Singing fosters beat confidence, understanding of meter, and tonality. Effective music teachers focus on vocal quality to develop children’s sensitivity to musical keys, tones, and pitches. They sing clearly, with proper intonation and posture while modeling expressive musicianship. In turn, familiar songs help children translate singing into playing, as seen in the Montessori self-learning approach. This foundation aids in understanding beat, meter, and patterns, making it easier for children to play songs in various keys.

Integrating music into early childhood education offers numerous benefits. Studies show that music education enhances cognitive development, improves social skills, and fosters a lifelong appreciation for music. Children who engage in music from an early age often perform better academically and have higher self-esteem. This makes the structured approach to music literacy through group lessons and familiar songs even more valuable, as it builds a strong foundation for both musical and personal growth.

Interested in knowing more about Musikgarten’s Music Makers: at the Keyboard material? Click this link to attend a Free information session.

Marketing to Millennials for Summer Music Programs

Early Childhood Marketing, ,

This time of year before summer break rolls around is the time when many parents are panicking about finding wholesome activities for their children. Sedentary behavior such as sitting in front of a screen all summer can set them up for health problems down the road.

While there are many camps situated with physical activities, there are fewer that help to keep the brain stimulated. Summer music classes and programs that incorporate music and movement provide both. Getting the word out to parents can be a daunting task, but to reach them most effectively, reach them where they are and tell them what they want to hear. In 2024, you are most likely marketing to millennials. Here are some tips to help you reach them and with the right message.

How to Reach Millennials Both Online and Off

  1. Create an online destination – Millennials are digital natives, so having a strong online presence is key. Whether it’s a web site for your music studio, a social media presence, or both, online is where millennials look for summertime activities.
  • Focus on Experiences, not Material Things – Most Millennials report that they are looking more at experiences for their children, not tangible items. When marketing to these parents, talk about what their kids will do and learn in your summer music program.
  • Consider Online Advertising – Even as Millennial parents spend a great deal of time online, reaching those outside of your social community can be challenging. While referral incentive programs can help, putting a small budget into advertising can pay off rather quickly. Companies such as Facebook and Google often offer a certain amount of free advertising to get you started, and Facebook Marketplace is free locally!

It can sometimes feel challenging to market to millennials. But like any other target audience, they have preferences and certain tendencies that provide good marketing opportunities. Crafting a message that feels like its talking to them personally while getting it in front of them where they are comfortable will go a long way in marketing your early childhood summer music program.