Category Archives: music and movement

Marketing for Summer Music Camps and Classes

With the summer quickly approaching and Covid guidelines continuing to relax for in-person instruction, parents returning to work are going to be looking for opportunities for their children while school is out. Although the official first day of Summer is not until June 20th, children’s music studio owners and teachers can get the jump on filling their summer camp and class rosters early with some simple, yet effective marketing approaches they can start on right away:   

Marketing for Summer Music Camp and Class Registration

  • The Low Hanging Fruit of Existing Customers – While the old adage that “it takes five times the expense to gain a new customer than to retain an old one” varies from business to business, the effort and expense that it requires to find a new customer is considerable compared to one you currently retain. The key to taking advantage of the “low hanging fruit” that current students and families present is through consistent and frequent communication.
  • Customer Communication is the Key – Because you have provided services to existing customers in the past, you most likely have their preferred method for being reached. Furthermore, because customers voluntarily purchased from you in the past, they have in effect granted you permission to contact them again. Often called permission marketing, this concept is valuable in how your communication is recognized. It is familiar, and therefore cuts through the bombardment of marketing messages we all receive on a daily basis. Whether its by email, snail mail, text, or phone call, your communication has a much better chance of reaching a customer who recognizes you. 
  • Categorize Your Audience to Customize Messaging – The more a marketing message or offer can be customized to its particular audience, the more likely that audience is going to respond. This is most easily applied to current customers. Your correspondence with them should have a much different, more familiar feel than if you were reaching out to new prospects. Using information that you know about that audience provides a more personalized message. For example, using the name of the music student or their last completed music class lets recipients feel special. A message to a new potential customer may be more about educating them on your music studio or the benefits of early childhood music education. The more you can categorize your target audience into segments, the more you can customize the message or offer.
Musikgarten Summer Marketing
  • Offer Incentives for Music Camp Registrations – With so much already on their plates, and so many program options for parents during the summer, offering an attractive incentive is often what gets them over the finish line to make the purchase. Early bird registration is a good way to increase response early in the process, even if you don’t want to discount your price. Simply using language to show urgency such as “availability is limited and on a first come, first serve basis’” or “registration is beginning to fill up,” increases action. FOMO, or fear of missing out, is a powerful motivation. Incentives can also be used to get new music students through tactics such as referral or buddy programs. Value provided to existing customers for referring a new student, whether it’s through discounted pricing or a free camp T-shirt, will help to gain new registrations. Children love to enjoy music camp along with a friend!  
  • Reach Out in Different Ways – If there was a single, silver bullet that marketers could use to get loads of new customers, the cat would have been out of the bag a long time ago. The key with most marketing campaigns is to “rinse and repeat.” This means presenting the offer to a target audience multiple times so that they recognize and/or remember it. Frequency, or number of times a marketing message is presented to the same audience, is important for retention of the message and offer. In addition to repeating a message through the same marketing channels, another good way to gain more frequency is through cross-marketing, where the same message is presented to the same audience, but through different ways. For example, you may post a referral program on social media, and also send it out through an email blast. In addition to providing more frequency, one method may be more effective in reaching a particular prospect than another.  

Summertime presents great opportunities for children’s music studios to provide kids with a highly enjoyable and entertaining activity while giving parents a much-deserved break. Savvy studio owners and teachers know to start early by offering opportunities to register. Current or past customers are the low hanging fruit to reach out to first, because they are already familiar with your business. Social circles of those audiences can then be expanded through targeted incentives through messaging frequency within the same and across different marketing channels.

Considering Resuming Childrens In-Person Music Classes?

March 20th marked the first day of Spring, as the sun officially crossed the equator. Figuratively, this has been a long winter for most of us. But with Covid vaccinations accelerating and the CDC releasing new guidelines for operating schools, there are more and more options for children’s music teachers to resume in-person classes. But, some music studio owners may not have the room to safely resume classes within CDC guidelines. However, with warmer weather approaching, there are some alternative places to consider for resuming classes which can also offer a good environment for teaching music:

Virtual Children’s Music Classes

It’s important to first mention that online classes are still an option. Many teachers have been successfully conducting virtual music classes throughout the pandemic, although it comes with its challenges. Although most teachers will agree this is not an ideal environment, some parents and studio owners will decide that they would prefer to wait a bit longer to return to the classroom.

Teach Children Music Outdoors

With warmer, sunnier days ahead, children’s music studio owners may choose to resume in-person classes outdoors as an alternative. As we know, nature teaches us about music in many ways, and in turn, music helps connect children with nature. Nature has inspired many great artist and composers over the years, and Spring is especially vigorous with new life and an orchestra for the senses. However, finding an outdoor space with enough room and quiet can be the tricky part. Here are some ideas for outdoor venues for conducting safe in-person music classes for children.

  • Parks and/or Public Spaces – Public parks and spaces are designed to accommodate many people while providing open space to all. Whether it’s a center city park that has a green lawn, or a covered picnic area in a municipal park, the open air and distance these provide can present a good opportunity for a fun and exciting return to music class. While most will allow, its always a good idea to check your local parks and recreation department to see if any permits are required.
  • Churches or Community Centers – Many local churches will have covered areas for outdoor worship, and are happy to grant permission to conduct a music class. You may even find an opportunity to offer faith-based children’s music classes to their congregation. While community centers are often operated by the same municipality as parks, some have independent management that administers schedules for picnic areas and other spaces. You can usually find out online, or by asking someone who is working at the facility.
  • Backyards – Some studios owners may have their own beautiful backyard space with plenty of room to conduct classes outdoors. Teachers also may consider reaching out to parents to see who would be willing to offer their yards or natural space. Or, it might be fun to rotate classes between different backyards, offering a new environment to explore for each class.

Teaching a Hybrid Children’s Music Class

One challenge for studio owners is that while they may have decided to once again conduct in-person classes, some parents who are engaged with online music classes will remain uncomfortable with the idea. There are many educators who are currently conducting in-person classes along with an online option, which poses its own set of challenges. It’s hard to provide the best advice on whether to offer this option or not, so communicating well with parents is key to understanding what is suitable in a specific situation.

As society continues to incrementally loosen its restrictions and Spring brings more opportunities for warm weather and outdoor music instruction, children’s music education teachers and studio owners have greater options for how to resume to in-person classes for their students. Working within recommended guidelines and close communication with parents is important to ensuring a smooth and safe transition back into the classroom.

The Listening and Movement Connection

Our series on how early childhood music programs influence Music Literacy at the Keyboard continues with the importance of body movement with music and listening. We have explored how singing a repertoire of familiar songs, as well as setting a good foundation of keyboard posture, are vital to instrumental education. Now the close relationship between music and movement complements these footings toward success in music literacy.

The Connection Between Music and Movement

Cultures all across the globe have used movement as the body’s expression of rhythm, which shapes the way we use and understand language. Children naturally desire and enjoy movement because it is exhilarating and energizing. A good foundation of understanding body manipulation helps them to play an instrument expressively.

Listening is vital to nearly all learning, not the least music education. And just as controlling body movement is more challenging for children today, so is learning to listen well. Developing a “listening ear” must compete with the increased amount of noise/sound and visual stimulation in a child’s environment.

Listening and movement are closely aligned through the ears two major functions. The first is vestibular, which controls balance, and thus nearly all movement. The second is the auditory, which directs hearing and voluntary listening. Therefore, it is vital to establish the important link between those two functions in early childhood music education.

Music and movement during a Musikgarten group music class.
Music and movement during a Musikgarten group music class.

How Movement Benefits Early Childhood Music Education

Rhythm and beat competency are emphasized in movement activities in early childhood music classes, particularly through tapping and drumming. Clapping, tapping one’s body, or using instruments such as rattles, sticks, bells or drums while singing helps to develop a child’s rhythm and beat. These, along with other group activities such as passing a beanbag in a song circle, brings children joy and social fulfillment. Drumming, in particular, has been a unique attraction for young and old alike in cultures all across the world. The tactile use of hands provides muscular memory while reinforcing the idea that the sound produced is directly related to the quality of the touch.

Dancing to recorded music as a group also provides a good opportunity for children to experience the flow of music while connecting to the larger community of their peers and teachers. In the most successful children’s music curriculum, teachers repeat these movement activities early and often so that the child in time feels free to express themselves through movement.

Early Listening Skills Make Children Better Musicians

Listening is defined as giving attention with the ear with the purpose of hearing. With the constant assault of noise and sound in our environment today, active listening is extremely important in order for children to concentrate. The very best training for listening employs the use of singing, chanting, and body movement to make the aforementioned connection between the auditory and balance/movement functions in the ear. Therefore, children’s music curriculum and teachers will continually engage in listening activities such as singing, reciting, and listening to music. The music teacher also instructs children to develop a listening posture that allows them to hear the music in their heads. This is particularly helpful at the piano, where body posture and hand position and technique are important for learning the keyboard. Through modeling and encouragement, the successful teacher is demonstrating attentive listening both through movement and posture.

Establishing and reinforcing the important connection between movement and listening helps prepare young children for playing any instrument. The union they feel between singing, drumming, and dancing will support the transfer of their understanding to piano. By introducing the keyboard as an extension of the body in this way, children learn to play the instrument musically – feeling the total experience of the instrument.

In our final installment of this series about Music Literacy at the Keyboard, we will see how all of these different foundational music teaching tools set children on the deliberate Pathway to Literacy

Much of the content for this post was based on the introduction to Music Makers: at the Keyboard, childhood music curriculum developed by Musikgarten.

Music Literacy and the Second Stage of Child Development

Merriam-Webster first defines literacy as simply “the ability to read and write,” but a second definition expands that to “knowledge that relates to a specified subject.” This is an important distinction, especially when considering childhood music literacy. In our next series of articles, we will explore how music literacy applies to the second stage of child development, specifically in playing the piano and instrument instruction. While most children’s music programs focus on music and movement in the first stages of development, many fall short of continuing the progress in the second stage of child development necessary to achieve music literacy.  

The Second Stage of Childhood Development

Developmental biologist Jean Piaget established the theory of phases of normal intellectual development from infancy through childhood. The second stage, which Paiget terms Concrete Operational, is where children’s thinking becomes less on themselves and more on their awareness of external events. Some experts argue that development is actually continuous, but Piaget did agree that the depending on the child, the age ranges could vary slightly. While Piaget defines the second stage of childhood development being from ages 7 to 11 years, our focus in this series of articles will focus on the 6 to 9-year-old child.

Ready to Face and Decipher New Challenges

From ages 6 to 9 years, the child has begun a new phase of development both physically and cognitively. They are eager to face fresh challenges and have a growing aptitude for the refined movement needed to play an instrument. Their sensory motor functions have been well-integrated over the last six years, and serve as a good foundation for abstract learning. They are starting to not be satisfied merely with knowing the name of an object, but having the desire to know the how and why of things. One result is that the child’s mind is now interested in symbols, patterns, and codes to explore. This in turn helps to develop an appetite for improvisation and cooperative learning with other children.

Children Love to be Part of a Group 

Beginning in the second stage of development, and sometimes earlier, children are self-aware and ready to become part of a group, especially with peers. A peer group setting becomes a place where the child can begin to learn rules, push limits, and test ideas. This important stage of identity has the benefit of teaching important social skills of how to work with others in teams.

Groups are considered very useful for learning things, as questions can be asked and addressed from different perspectives. This is why nearly all children’s education programs use group activities in the learning process. This is no different for childhood music programs. Children love being with and making music with others. The desire to contribute to the group requires deep concentration and absorption while teaching valuable lessons in cooperative learning.

Music Literacy through Children’s Group Keyboard Lessons

Learning the keyboard provides children with the cognitive challenges and group dynamic that they desire. Music literacy applied to piano playing is much more than reading and recognizing notation or finding the correct keys, but also gives meaning to those notes in a way that allows for composition and improvisation. It is a child’s desire to communicate that motivates them to further develop a deep relationship with the aural and written art of music. This aural approach to music literacy becomes the foundation which provides the child a delightful transition to the world of music notation and understanding. This aural-to-visual method of literacy allows children to understand and appreciate music in terms of its tonality, meter, and style, while further refining their ability to listen.

In our next installments, we will explore specifically how discovering the keyboard in a group setting can be very different from the mechanical drills and rote learning that traditional piano learning imposed.    

Much of the content for this post was based on the introduction to Music Makers: at the Keyboard, childhood music curriculum developed by Musikgarten.

The Role of Music in Early Childhood Development

In this third installment of our series on The Nature of the Young Child, we continue to explore how children learn during the first phases of life, and how the first three years in particular are critical. Based on the pedagogical philosophy of acclaimed educator Maria  Montessori to “follow the child,” there are several experiences that influence sensory and motor development for neurological organization. Caregivers and children’s music teachers can see how music has a role to play in this vital stage of childhood development.

Children Learn Through Movement

Once they have learned to walk, toddlers spend much of their time exploring the world around them. Any parent can tell you that they are constantly on the move, learning to obtain control of their body movements. As a prerequisite to cognitive learning, sensorimotor integration is one of the earliest ways that babies and toddlers learn about their world.  From reaching and grasping to crawling and walking, children are explorers by nature. Through repetition and practice, the toddler begins to unconsciously strengthen body to mind neural connections. Kinesthetic awareness, an inner sense that operates below the conscious level, contributes information about how the body feels as it moves. Such awareness is invaluable to all learning, including music – through movements such as clapping, tapping, bouncing, or dancing.

Listening is the Most Important Sensory Channel for Learning

Formed in utero, the ear is functional at four months after conception, allowing the fetus to begin hearing their mother’s breathing, heartbeat, digestion, talking, and singing. The ear is an organ that never rests, and listening is important to almost all aspects of learning – physical, social, emotional, and intellectual. Music helps children to focus their attention on familiar sounds, whether it is a lullaby sung by a parent or a children’s music class, and helps to teach appropriate interaction with adults and peers.

Shaping Language is the Child’s Great Work

 At the earliest stages of life, children understand that speaking is what constitutes communication in their world. Sounds that come from the mouth such as cooing are very fascinating to babies, eliciting excited responses that begin a back and forth form of communication. In the beginning, tone and inflection are even more important than the words themselves, and infants will imitate and practice sounds as they become excited about their own vocalizations. Music offers a very strong source of pleasure for children, as it soothes, elicits attention, and stimulates response. The rhythm, repetition, and rhyming of music all contribute to a child’s language development as they are allowed to sing to themselves, make up words, and silly noises.

Children Have a Natural Tendency for Order 

As children experience the massive amount of information coming through their senses, they begin to sort, order, classify and categorize. Remarkable because it is not based on any previous experience, this process helps children to understand their environment and how to put persons and things in their accustomed place.  Maria Montessori understood this, and once order is established around the age of 3.5 years, change is better tolerated in the external environment. Music participation and education also helps establish a sense of order through repetition and routine of familiar songs and movements.

Independence and Initiative are the Embodiment of Learning

As children develop through movement and language, they are also beginning to move from total dependence on their caregiver towards a growing sense of self. Parents fully understand the “strong will” of a toddler, and at around 2 years of age, they love to participate in self-chosen tasks. Insisting on completing tasks alone, toddlers are showing a desire to free themselves from dependency. Music can provide a valuable tool for children to explore their independence. For example, playing different developmentally appropriate instruments presents cause and effect as they see what sounds they can make with them.

Repetition is Essential to Learning 

Children love to repeat enjoyable experiences, and this is an important aspect of both learning and teaching. While allowing them to enjoy the experience over and over, the repeated action boosts both cognitive as well as muscle memory. Often with deep concentration, children repeat tasks of their own choosing until they have mastered it and established control. It is then that they look for other ways to put the actions to work. Music is a wonderful tool for providing children with both a repetitive learning task, but also a means by which to take those tasks and add their own creativity.

In the first years of life, children use these mechanisms to understand their world and grow to free themselves of total dependence on others. Music, along with movement, can provide caregivers and early childhood music teachers with powerful tools to assist in this crucial stage of child development. In our next blog, we will explore the role of adults in the child’s environment, and how to encourage these mechanisms for both the physical and psychological well-being of the child.  

 Much of the content for this post was based on the introduction to Family Music for Babies and Family Music for Toddlers, an early childhood music curriculum developed by Musikgarten.

Understanding the Nature of the Young Child in Teaching Music

Maria Montessori, the acclaimed Italian physician and educator best known for the pedagogical philosophy that bears her name, once wrote “follow the child.” The statement is acknowledgement that children have their own particular pattern, of which careful observation is key to understanding in the classroom. Many childhood music programs approach and develop their curricula based on this philosophy. But the story, however, of each child begins even before the classroom – with the family in the home. At birth, babies are immediately exposed to a world of senses, each of which influences their process of self-construction. The environment in which they are submerged has a fundamental effect on the rest of the child’s life. Over the next several posts, we will explore how those early years are so formative, what influences that growth, and how the role of parents and caregivers is so important.

Phases of Childhood Development

Throughout time, psychologists and academics have sought to divide childhood development into phases, stages, or periods. Whether it is Piaget’s 4 stages of Cognitive Development, Erikson’s Stages of Psychosocial Development, or Montessori’s Sensitive Periods of Development, each differs slightly from each other, either in behavioral approach or developmental milestones. But all of these agree that the most formative stages occur in the earliest part of life. While there is slight variation in the exact milestones, for discussion we can identify two major phases in childhood development:

Phase 1 – From birth to age three are years of intense activity and absorption.

Phase 2 – From age three to six years is a time to consolidate the gains from the first period

Whether cognitive or social, there is no more significant phase in human development than these early years, and even more influence is placed on the first three years of life.

A Child’s First Three Years are Critical

An incredibly complex stage of development takes place during the first three years of life, as a child becomes consciousness of being separate from others and builds competencies off of stimulating experiences. In the creative process from newborn to three-year-old, a series of transformations take the child from helpless infant to becoming a confident person in his or her own right. During this time they experience a growing sense of selfhood with an ability, through language as well as mobility, to communicate their individual needs and desires.

This formation is possible at a pre-conscious level because nature directs the development in the earliest stages of childhood. These are “critical” periods, where the developing child focuses on the necessary factors in their environment that direct the work of inner construction. The first three years of human life are so critical because it is a period in which intellectual growth rapidly occurs and cognitive functions are being established. Therefore, early experiences within an interesting and stimulating environment promote optimal development physically, emotionally, socially, spiritually and intellectually.

The Senses are the Child’s Window to the World

Even before they are born, babies have some senses in the womb. They can hear their mothers voice and music being played, they can also sense vibration when their mother rubs her belly, and often engage in self-touch as their skin gradually becomes more sensitive to stimulation. At birth, they begin to absorb their surroundings with enthusiasm during every waking moment. Through exploration and manipulation, sensory information (taste, smell, touch, vision, and hearing) is confirmed though movement. This sensorimotor exploration is a way for babies to learn without language and begin to develop the symbolic system that is the basis of concept formation and cognitive learning. In just three years, babies have organized what their senses have taught them in ways that encapsulate their own understanding.

The process by which infants and toddlers learn is based on an important and impressionable phase during the first three years of life. It is during this formative period that the child organizes information that has been gathered through their senses to begin to establish selfhood and identity. During this time and the next three years of life, several factors determine how the child will learn and grow physically, emotionally, socially, spiritually and intellectually. Continuing to explore the Nature of the Child, our next post will expand on the important factors that influence these critical formative years.

Much of the content for this post was based on the introduction to Family Music for Babies and Family Music for Toddlers, an early childhood music curriculum developed by Musikgarten.

The Philosophy of Early Childhood Music Education Programs

There has been a great deal of research and publication on the importance of music in early childhood development. Whether it is the educational, social, or emotional benefits that exposure and participation in music provides to children throughout their development from birth, there is an even deeper and more transcendent component that is not as easily measured. In the most basic terms, all of these musical benefits are greater than the sum of their parts, and have been ingrained in humanity since the earliest recorded times. This holistic, “whole child” approach is reflected in many of the persons and organizations dedicated to providing parents and families with early childhood music curricula. The philosophy of early childhood music can be seen enthusiastically in the core beliefs communicated by Musikgarten, and serve as a good example of the approach:

All Children are Musical

Closely tied to human expression, body movement is a natural outlet for children to express feelings. Children begin communicating effectively through body language long before they can with spoken language. Parents and adults get a glimpse into a toddler’s perceptions of the world as they observe body language and the child’s musical sounds. These observations illustrate that all children are innately musical from birth, with a biological ability to sing and move rhythmically. When children are exposed to an active music making environment, they learn to make music both freely and naturally.

Music Meets the Needs of Children

Psychological studies tell us that children learn more in a pleasant and non-threatening environment. Music-making is a naturally joyful experience for both children and adults. Furthermore, the combination of music along with movement creates an even more pleasing experience for children and provides important benefits for social development. This is not a new concept, by any means, as music has been a central part of family and community in the varied cultures across the globe. So as children engage and enjoy a musical environment, they are more open and interested to learn about the world around them.

Music Makes a Difference

When we as adults look back at some of the most memorable times in our lives, we hear music. Whether it was lullabies to ease us to sleep, the birthday song, top pop hits of our era, or even a commercial jingle, music has been a memorable part of our lives. But we also saw the funding and emphasis on music education dwindling over the years. The good news is that music is once again being recognized by parents, teachers, and researchers as a way to improve overall development while decreasing learning problems and enhancing brain function. Music touches not just the “whole child,” but also has a positive impact on family and the building of our community. 

Music Making Belongs in the Family

Providers of music curriculum for children understand that parents make the best teachers. In this digital age, with so many online and screen-based offerings, many well-meaning parents have placed too much faith in technology. Often the result is missing out on the joy of simply being with each other. However, parents and the public are becoming more aware of these consequences. As a result, early childhood education programs are making greater strides to provide more opportunities for parents to learn how to interact musically with children at home. These tools encourage and empower parents to reap the benefits of early childhood music from the earliest age.

Programs that encourage music and movement with the family and community can help deepen a child’s appreciation for music and the natural world around him/her, building a foundation for life-long music making. The goal of the most beneficial early childhood music programs is to provide an appropriate musical experience through a carefully sequenced approach towards music literacy, allowing a child to participate fully in musical experiences of all kinds. The first step in this holistic approach to “following the child” through their musical growth starts in the earliest stages of life at home, making joyful sounds and movement together.